During the Ultimate Driving Machine Free Roll, the Ultimate Bet Poker online poker room and casino room will give away a free 2008 BMW to the winner, in honor of celebrating the amazing 11th World Series of Poker tournament in Las Vegas bracelet won by Phil Hellmuth, a spectacular event to be sure.  Entering into the free roll is accomplished by simply being one of the top blackjack players, tournament or top ring game players on the site, giving everyone an equal chance to win a seat at the event and win a free BMW.  Participating in the Aruba 50 seat event or the $200,000 guaranteed event on Sunday for any four out of the available five weekends between the dates of July 29 and August 26 allowed players to sign up for the September 1 Ultimate Driving Machine free roll.  The fact that the online poker room and casino is willing to give away a free car to its competitors is a staggering event, considering the cost of such an added perk on top of the already lucrative payouts available at the online poker room and casino poker tournament.

This focus on luxurious gifts and over-the-top treatment is simply another method of bringing in more and more players as well as capitalizing on the success of Phil Hellmuth at the World Series of poker tournament in Las Vegas and the publicity that the World Series of poker victory brings.  By drawing attention to the World Series of poker tournament in Las Vegas winner, the Ultimate Bet Poker online poker room and casino can successfully capitalize on a tremendous amount of previously existing publicity that will perform the function of driving traffic to the online poker room and casino's website to play poker with pros such as Phil Hellmuth and other highly regarded players.  In the fiercely competitive world of online poker room and casino advertising, it is a necessary function of the poker room to continuously add value to the online poker room and casino and draw in more and more customers all the time.  Without this constant effort to attract more and more players, online poker rooms and casinos would quickly stagnate and be beaten to the punch by their competition.

With the rush to effectively leverage Phil Hellmuth's 2007 World Series of poker tournament in Las Vegas victory, Ultimate Bet Poker will provide an exemplary chance for some lucky player to win a 2008 BMW.